Behind the Scenes of “The Only Way is Essex”: How ESSEX SIGN AND DESIGN Became the Trusted for Pull Up Banners for TV Events As a company that specialises in creating custom workwear, banners, and vehicle wraps, we recently had the exciting opportunity to work on a high-profile TV show called “The Only Way is Essex” (TOWIE). In particular, we were tasked with creating eye-catching roller banners for a special event: the baby shower of the show’s star, Amy Childs. TOWIE, s it’s commonly known, is a British reality television series that has gained a massive following since it first aired in 2010. The show follows the lives of glamorous young adults living in Essex, showcasing their lifestyles, relationships, and events in a dramatic and entertaining way. With its larger-than-life characters, trendy fashion, and exclusive events, TOWIE has become a cultural phenomenon in the UK and beyond. We had only 24 hours’ notice and the standard that we set for ourselves was to deliver exceptional results that would leave the producers (Lime Pictures) thrilled with our work. TOWIE is a popular reality TV show in the UK that has a large following of devoted fans. Being able to contribute… Read More
Essex Sign & Design News & Blog
Uniforms That Work: Tips for Creating Custom Workwear with Your Logo Does your company strive for better brand recognition? Productivity? Brand awareness? Team uniformity? If you just said yes to any of these, then it’s time for you to up your company workwear game! The customised workwear market is projected to hit a staggering £253.3m in 2023. What does that tell you? More and more companies are beginning to see the clever advantages of branded workwear in stores and offices. Customised workwear with a business logo creates a professional and unified appearance, making it easy for customers to identify your staff. It not only provides marketing benefits but also creates a sense of belonging among your employees, enormously helping your company culture. So, in this blog, we will help you understand why and how investing in customised workwear can help you enhance your company branding and make a remarkable impression. What is so special about customised workwear? Higher Brand Recognition Customised workwear can beat other marketing methods by a 9:1 ratio in terms of brand exposure as it guarantees tons of impressions which majorly help with improving your brand awareness. In fact, the impression that it creates on your prospects… Read More
Mike “Pretty Boy” Hales Vs. Kevin Johnson: Mayweather vs. Chalmers Undercard. Boxing fans geared up for one of the most exciting exhibition bouts in recent history as Floyd “Money” Mayweather makes his long awaited first fight in the UK against Aaron Chalmers, in a fight that went the distance, but there was no official winner as there weren’t any judges that could make a ruling for any victor. However, that wasn’t the only exciting bout on the night, the matchup between Mike “Pretty Boy” Hales and Kevin “Thunderstorm” Johnson. The fight was impressive mainly because Mike “Pretty Boy” Hales, who is being sponsored by Essex Sign and Design put up an excellent showing in his first boxing exhibition bout. Mike is currently a professional mixed martial artist moving up the ranks and making a name for himself in England. He currently has 6 wins under his belt and suffered 2 losses in his professional career, and can be extremely proud of his showing in the bout. His first professional boxing match may not have been against an absolute giant of the boxing world but he put up one heck of a show for everyone. Mike used to train in the… Read More
Making a logo design and branding unique and memorable is crucial for letting your company stand out in the corporate world.
Designing a Memorable Logo: Strategies for Creating a Strong Brand Identity When it comes to creating a strong brand identity, the logo is often the first thing that comes to mind. A company’s logo, as an emblematic depiction of the brand itself, can potentially make a deep and lasting impact on people. Therefore, in this blog, we’ll explore effective logo design strategies and how Essex Sign and Design can help your business build a strong brand identity. Our professional logo design services in Essex are here to help you achieve your branding goals. So, let’s get started! Research And Understanding Before designing a logo, it’s essential to research and understand your business’s target audience, values, and personality. This research helps create a logo that resonates with the target audience and reflects the company’s personality. Understanding the target audience’s preferences and interests will help design a logo that captures their attention and is memorable. Simplicity Is Key Simplicity is a fundamental aspect of a memorable logo. A simple logo design is easier to recognise and remember. A logo with too many details or complexities can be challenging to understand and recall. A simple and clean design that’s easy to read will… Read More
Savour the Success: How Mouthwatering Menu Design Increases Your Sales If you want to be a successful restaurateur, you should put as much thought into your menu design as you do into the cuisine itself. A good menu can increase customer engagement, boost sales and create a memorable dining experience. In this blog post, we’ll explore the impact of menu design on customer engagement and sales and how businesses can create menus that attract more customers and boost restaurant sales. The Psychology of Menu Design Menu design is a strategic tool that can influence customer behaviour and increase sales. Understanding the psychology of menu design is essential for creating a menu that resonates with customers. Businesses use psychology to create menus that drive customer behaviour, leading to increased sales. For example, menu items are often positioned to encourage customers to order high-profit items or increase the overall order size. Colour and Typography Similar to how colour and typography are important for a website design, they also play a significant role in creating an attractive and engaging menu. The right colour palette and typography can influence the customer’s appetite and perception of the food. For instance, warm colours like red and… Read More