Uniforms That Work: Tips for Creating Custom Workwear with Your Logo
Does your company strive for better brand recognition? Productivity? Brand awareness? Team uniformity? If you just said yes to any of these, then it’s time for you to up your company workwear game!
The customised workwear market is projected to hit a staggering £253.3m in 2023. What does that tell you? More and more companies are beginning to see the clever advantages of branded workwear in stores and offices.
Customised workwear with a business logo creates a professional and unified appearance, making it easy for customers to identify your staff. It not only provides marketing benefits but also creates a sense of belonging among your employees, enormously helping your company culture.
So, in this blog, we will help you understand why and how investing in customised workwear can help you enhance your company branding and make a remarkable impression.
What is so special about customised workwear?
Higher Brand Recognition
Customised workwear can beat other marketing methods by a 9:1 ratio in terms of brand exposure as it guarantees tons of impressions which majorly help with improving your brand awareness. In fact, the impression that it creates on your prospects and customers is exactly what enables you to sell more – earn their trust and they’ll buy more from you.
For instance, if you were to hire a plumber, would you hire someone wearing a Super Mario t-shirt or someone wearing a professional company t-shirt? Obviously, the latter. This is because branded workwear makes employees more trustable. It’s a terrific way of easing customers into thinking they’re in good hands.
Many businesses give up on this idea because they think workwear is boring. Well, it doesn’t have to be! Customisation companies offer specialised printing and embroidery options that add an element of fun and uniqueness to the workwear. In fact, you can and should do employee surveys before finalising company workwear, so your employees proudly and happily own what they every day.
Improved Employee Engagement
Studies show that as many as 67% of employees feel disconnected and disengaged from their workplaces. Such a staggering number can only hamper productivity. That’s because employees aren’t enjoying being in their workplace, they won’t achieve maximum productivity. In addition, many of them feel burned out and frustrated and that’s partly because of how disconnected they feel from their workplace.
To improve employee engagement, it can massively help if you provide them with customised workwear – it helps them feel like they’re part of a family.
Not every employee wants to be a fashionista. For some employees, worrying about what to wear is a major hassle. A super important benefit that comes with customised workwear is that it minimises distractions because employees no longer have to worry about deciding on what to wear every morning. As a result, employees have more clarity and peace, which in turn helps them be more focused and less distracted at their workplace.
Better Team Spirit
Do you know that 40% of employees feel isolated at work, according to the Harvard Business Review? Feeling isolated leads to employees quitting, and the terrible mess (financial and operational) that comes with the exit of an employee almost always negatively affects a company. That’s where customised workwear can majorly help. When your employees feel like they’re all part of something bigger, they can potentially feel closer to one another, which is incredible for morale. Think about it for a second, why do all sports require players to be in a uniform? Because it plays a big part in bringing the whole team together.
Investing in customised workwear is one of the best brand advertising strategies. That’s because wherever your employees go, people will see your brand. That’s a neat way for new brands to get the word out, especially because their budget for marketing and advertising isn’t gigantic. It also helps create a consistent brand image, especially if you belong to healthcare, hospitality, and retail.
Factors To Consider Before You Finalise Customised Workwear
Customised workwear can be super cool, but you’ve got it to do it right. Considering these 4 factors before ordering your company workwear will go a long way:
1. Pick the Right Material
Workwear is available in a range of colours and styles, which is why it’s important that you review all the possible options and choose something that aligns with your business. It doesn’t matter if you have to choose workwear for field employees or in-office employees; it must help your employees feel better, aesthetically and functionally. It must be easy-to-wear, safe and practical. You have to ensure that your selected workwear design meets all safety requirements for your industry. If you want workwear that does more than just advertise your logo, then you need to carefully decide which material (or combination of materials) you want to go with. Put yourself in the shoes of those who will be wearing it; is it breathable, lightweight, and soft?
2. Offer Options to Employees
If your employees must wear workwear, why not ask them? You should present different designs and let them choose. In fact, if your employees like the workwear, they will be motivated to wear it. Doing this means you won’t have to deal with any negative reactions from your staff.
However, while choosing the designs, you must always ensure that they are weather-appropriate. For instance, using polyester in warm weather can make your employees extremely uncomfortable. Also, if your workplace is warm, you should provide vests and sleeveless variants. In case your employees have to work outside the office, we recommend using customised jackets and raincoats.
3. Focus on Customer Recognition
While it is reasonable to provide dressing options, you mustn’t give too many. This is because if every employee wears a different variant, it will be challenging for the customers to identify employees. Customers look for easy-to-identify uniforms and prominent colours so keep that as a priority. Many workplaces allow employees to wear uniform tops or vests, which makes it easy for customers to pinpoint company staff.
4. Do Not Ignore Style & Cuts
Workwear should resonate with the brand and its aesthetics. If your workwear is aesthetically pleasing, it will advertise your brand for free. So, pay attention to the colour scheme, fabric, cuts, and placement of the logo. It might be better to get the company name and logo embossed or embroidered to create rich workwear.
In addition to this, you can add small details to the style, especially on the buttons, hems, and collars, to add a little bit of spice to the layout.
The Bottom Line
Workwear is a great convenience for businesses and employees, as it promises improved brand recognition, productivity, and advertising. If you don’t have customised workwear and are planning to get some, Essex Sign & Design has got you covered. If you’re looking to revamp your existing workwear, we can help you with that too. You can order personalised workwear online or contact us to set up a quick meeting.