Driving Your Brand: How Magnetic Car Signs Boost Business Visibility
It is no secret that brand awareness and high sales go hand in hand. Both of these are only possible by excellent business visibility. However, the question is, how do you boost business visibility in the first place?
Fortunately, we have effective marketing strategies like the use of magnetic car signs as an answer to this question.
What Are Magnetic Car Signs?
Magnetic car signs, as the name suggests, are used for marketing purposes on the go, quite literally! They can turn your vehicle into a mobile billboard of any product or service that you wish to market. For instance, as a startup owner, you could put up magnetic car signs on your vehicle and attract potential customers on your way to the nearby grocery store.
Yep, it’s really that easy.
Having discussed that, in this read, we’re going to talk about comprehensive details about your magnetic car signs and how they can be used. So, if you’re someone who’s looking for an effective marketing tool with little investment, this content will provide you with quite the assistance you’re looking for.
Brand Visibility and Why It Is Important For A Successful Business
The aim behind any marketing campaign ever run is to build brand visibility. You want potential customers to know about your brand before you can start selling any product or service.
If your target audience comes across your neatly designed brand logo, they’re likely to develop familiarity with it. And from then on, you may draw them in by using other promising factors like top-notch quality and good customer service etc. Otherwise, if your brand is an unfamiliar face in the market, the likelihood that it’ll be skipped is well, quite high.
So, it wouldn’t be wrong to say that brand visibility is the key component that leads to all forms of business success.
Human psychology is such that if we come across a brand logo often through well-reputed mediums like various channels, advertisements, or physical locations, we tend to build a sense of trust.
Oh, everyone seems to be talking about it, it must offer great services.
This perception of reliability is exactly what goes on to help brands gain customers’ loyalty and high profits. So, the more visible your brand is in the market, the more chances of high conversion rates.
And this is exactly where vehicle magnetic signs come into play as well! Along with other well-constructed marketing strategies, using custom magnetic car signs will never fail you. The only condition is that you design them effectively.
What Are the Benefits Of Using Magnetic Advertising Signs?
Well, well, well…where do we get started from. Although seemingly a subtle advertising strategy, using magnetic car signs for marketing can go a long way. Perhaps even longer than other approaches that required an investment of some sort.
On that note, here are a few benefits of magnetic van/car signs that will convince you of their gain.
Cost-Effective Approach to Marketing
Are you running on a budget? Worry not, custom magnetic signswrap have got your back. They’re as cost-effective as a marketing strategy can be. All you’ll have to do is use free software to design a logo for the brand (if you already haven’t) and get it printed on a magnetic car sign.
In this way, a one-time investment will give you a solution that is cost-effective and long-lasting.
Since magnetic car signs are meant to endure rough conditions, they have a high durability. You won’t see your vehicle wrap coming off at least for a couple of years or so unless you remove it yourself. Otherwise, they will last through storms and muddy patches without fading or dulling.
Nonetheless, it is important to take care of the car signs, so they don’t require a replacement from time to time. If nothing else, wash them clean with a wet wipe now and then.
A common concern for people is whether the car sign is removable if need be. And the good news is, it won’t be forever glued to your vehicle. You can remove it as per the need and even stick it elsewhere.
So, if you’re taking the car on a family trip, you can remove the sign and it won’t have a single dent whatsoever.
Wide Audience Reach
In all stages of business, there is nothing more an entrepreneur wants than to get the word of his products or his services across. And no other marketing strategy seems to do that better than magnetic car signs.
You get round-the-clock brand exposure to anyone who passes by the car at a traffic signal, grocery store or wherever else you drive. You can depend on magnetic car signs to keep your brand in the mind of your target audience.
Either Way, it’s a win-win!
Customization is what makes magnetic car signs appealing to brands and startups. They can be well-tailored to the values and needs of your brand. You won’t have to use a pre-designed logo that doesn’t sit well with your requirements. So, feel free to let your creative gears flow and help your brand stand out from the rest of the crowd.
Target Geographic Specific Marketing
Last but obviously not least, it may be expensive to get your advertisement up on a billboard, especially in exorbitant areas. So, you can resort to a less expensive method of marketing through geographic-specific marketing.
Put on a magnetic van sign and every time you travel to a highly dense population, you’ll be achieving your aim of successful marketing. And the best part is, you won’t have to carry out the same arrangement measures.
Designing An Effective Magnetic Car Sign
Having discussed all that, we hope you’re ready to design a magnetic car sign that will boost your marketing rates. Now, let’s tap into what makes an effective custom magnetic car sign.
Why Is It Important to Have An Attractive Magnetic Car Sign?
Primarily, the aim is to get the attention of your target customers and to do that, you’ll have to be creative. Truth be told, a magnetic car sign about a pizza place with no colors and just the contact number of the restaurant isn’t going to make a lot of sales.
On the flip side, imagine this very sign adorned with a mouthwatering, cheesy pizza logo, and its name boldly popping out in a vibrant shade of red. Now, picture the passerby’s reaction—trust us, they won’t be able to forget it.
Tips To Create an Engaging Magnetic Car Sign
If you want the car sign you design to leave a lasting impact, these are the key tips to follow.
Use High-Quality Pictures
According to the psychology of marketing, nothing captures one’s attention like pictures with fresh and blooming colors do. Add as many visually appealing pictures as you can, they’ll help leave a visual impact.
P.s., make sure that the pictures deliver a healthy impression of your product and the brand’s values. People may not remember the typography, but they certainly will remember the logo if it is captured.
One thing you want to make sure is that the text is easily readable from a distance. Use bright and engaging colors to bold the significant text. Also, avoid using cursive fonts that may take time to comprehend.
Your aim should be to use the attention span of a passerby to quickly deliver your message in a fashion that is simplistic and easy to understand.
Keep The Message Concise
Elaborate details and long sentences are a big no-no when it comes to magnetic car signs. Instead, it should be easy to read with short sentences and a catchy tagline. Otherwise, it may end up doing the opposite of what you aim for.
Don’t forget to include contact information at the edge of the branded magnetic car sign.
Once you’ve designed the magnetic car sign, make sure you don’t forget to carry out the final step, getting feedback.
Ask your peers or market analysts to rate how well-constructed your magnetic advertising sign is. Is it able to get the message across? Can your audience tell what your service/product is about by looking at the logo? And is the contact information easily readable?
By keeping these tips in mind, you’ll be able to grab the attention of the viewers, convert them into potential buyers and raise your profits.
How Can You Maximize Visibility With The Help Of Magnetic Car Signs?
Now that your magnetic car sign is ready, you need to put it to use constructively. The question is how can you use the sign in ways that your business gets a high rate of exposure? Sure, a vehicle driving around with a magnetic car sign of your business promises visibility to an extent, but what if you could enhance it?
The techniques mentioned as follows will double the number of people you can reach at a minimal cost.
Identify Optimal Locations & Time
You want your business to be present at the right place and the right time. And for this to happen, you’ll have to take advantage of the circumstances.
For instance, get your marketing vehicle to go on a drive across high-traffic points and time. Conventionally, midday is a busy time of day which is exactly what you need. Going across shopping centers, office buildings and educational institutes will increase the chance of being seen.
You want to stay in the loop of any community or large-scale gatherings taking place around your locality. Thanks to these, you’ll get the opportunity to target a concentrated community of people.
If the community gathering is related to the service or products you are selling, make the most out of it. A successful strategy is to park your vehicle in a nearby parking lot where the commuters are likely to visit.
Use More Than One Vehicle
If you have the means to do so, using a fleet of vehicles creates an impact on a much larger scale than a few or one vehicle would be able to.
With this plan, you can get the vehicles with a magnetic car sign to strategically divide the areas they are to visit. For example, consider paying visits to local neighborhoods, business centers and office localities.
And if you can manage, diversity in the vehicles carrying your magnetic sign is always appreciated. Run around buses, vans and other comparatively small-capacity vehicles. However, make sure that the sign being used is consistent throughout the vehicles.
Use Other Marketing Strategies
Marketing strategies are like a pack of sticks. A single stick may not get as many leads as you would expect it to, but a bundle of well-integrated strategies sure can. So, make sure that you aren’t only relying on magnetic advertising signs to bring your customers.
Instead, it should be an important piece in a huge puzzle, made up of marketing strategies that resonate well with your business. Integrated branding, social media marketing and interactive customer services are only a few examples of business marketing strategies that ensure success.
Unfortunately, this is a key component in marketing that most new businesses fall short of. You must ensure that the contact information provided in your car sign is reachable. If it is found busy or unresponsive often, the entire point of magnetic car signs will deflate.
In case you are changing the provided contact details, don’t slack on editing the branded magnetic car sign as well. Be robust with the updating and replacing so potential customers can find their way to you.
How Do You Know If a Magnetic Car Sign Campaign Is Successful?
At the end of the day, it is of immeasurable importance that the marketing strategies being used by a business are successful. As for a magnetic car sign campaign, a productive technique would be to track step-by-step progress.
The strategies mentioned as follows will help you gather how much of a success your campaign has been. Make sure you tailor them as per the needs of your business and measure accordingly.
Use a Business Specific Contact
A direct measure of your campaign’s success is how many people respond to it. Through this, you’ll be able to get a better estimate of whether it is reaching your target audience in the first place. So, try and mention a business-specific contact on your magnetic car sign.
For instance, the number of people that contact your business through the website URL mentioned, cell phone number or discount code will be directly proportional to your vehicle’s reach.
Gather Customer Surveys
Honestly, nothing stops getting direct feedback from your customers. You can include questions inquiring about how they came across your brand and what convinced them of your value. Also, don’t shy away from gathering feedback about how you can improve your marketing strategies and especially, the magnetic car signs.
You never know how insightful the responses could be!
Analyze Geographically Specific Data
If you are running your magnetic car sign campaign as per geographic division, you have an upper edge! Gather information and data about specific geographic locations and analyze them accordingly.
Once you know the percentage of the campaign’s success in a particular area, you can mimic that same pattern for other localities as well.
Monitor Web Analytics
If you have a web page url mentioned on the magnetic car signs, it would be helpful to track the ‘sources’ of the traffic on your page. Then you’ll be able to see if the portable marketing strategy has any benefits.
Monitor The Ultimate Sales
As mentioned above, at the end of the day, it all comes down to whether your ultimate sales have increased or not. Yes, the use of magnetic car signs isn’t the only factor involved, but it is an integral component in the equation of success.
Compare the data of the businesses’ progress before using the magnetic car signs campaign and currently (after the campaign). If there is an uplift in the sales data after converting your vehicles into a marketing tool, congratulations!
You’ve done a great job at expanding the reach of your business.
Magnetic Car Signs can go a long way. They can play the role of a marketing tool quite effectively which will ultimately help you grow reach and improve sales. All you have to do is stay consistent with the business’s marketing strategy and create a unique magnetic car sign that is creative to its best capacity.
And while you’re at it, make sure you maximize the visibility of your magnetic car sign campaign by using several vehicles, identifying optimal locations, and utilizing time effectively.
We wish you well in your marketing journey!